Eyes for the Environment

A unique frame for the stylish man or woman who is environmentally friendly, a frame which is made with real leaves, each piece is an individual.  Available at leading optometrists. Visit www.greeneyewear.com for more information

David Green has turned a new leaf for the eyewear market.

The David Green brand is all about freshness and craftsmanship. The emphasis in on select materials, clever details, clean proportions and great comfort. The underlying look is style. Fashion comes and goes, style remains.

In David Green’s ongoing quest for EYES FOR THE ENVIRONMENT with “Green product”, he has launched a totally unique product concept whereby leaves are crafted within cotton based acetate material.

Model MOONLIGHT

The result is a stunning look whereby the design is created by nature – literally. Each piece is individual. This takes the David Green “HAND MADE” signature to a new level. Leaves are available in various colours and forms. The material is made in France from a natural cotton based acetate.

David Green designs are unique, materials are sourced worldwide: acetate predominantly from Europe, nose pads from France, even a unique silicon based temple idea imported from Japan.

A comprehensive advertising campaign boasting the new look of this Green brand will be launched this September. David’s creative team have come up with a never been done before concept where frames visually make up a variety of tree images. This is in keeping with the fresh and innovative thinking of a brand that continuously challenges the conventional “celebrity with eyewear” communication.

The support campaign has several elements:

• Print advertisements  in prestigious publications including Discovery, Golf Digest, Getaway, Odyssey and Simply Green
• In Optometrist point of sale material that is innovative and top quality
• An electronic social media campaign including Facebook, Twitter and blogging (see the new hot buttons on his website)
• A cute miniature  booklet supplied with every frame that details what this brand is all about

Thegreencompany markets both the David Green and Moonstone brands and has grown distribution in over 20 countries. All product and backup spares are ex-stock, held in Cape Town. Thegreencompany is exhibiting at the upcoming World Congress for Refractive error hosted by ICEE and The World Conference on Optometric Education hosted by WCO (visit www.icee2010.org) in Durban (20 to 24^th September). If you are there, be sure to visit this stand if you are seeking something fresh …and green.

Pricing is a pleasant surprise and the quality of both collections is superb.

Visit www.greeneyewear.com for more info and a full on-line catalogue.

thegreencompany – Tel: 086 111 4852

David Green

The David Green man or woman is contemporary, has discreet style and understated elegance.

This person is not victim of fashion.

Choosing David Green Eyewear is a way of demonstrating their point of view that they care for the environment.

They love comfort and quality but are also attracted to the appeal of an innovative exclusive product.

David Green Eyewear is recognizable regardless of the season.

The common trait is style.

David Green Eyewear is personal, albeit open to individual interpretations.

Global trends and David Green are moving strongly towards “green” awareness which is rapidly spreading throughout modern products.

People are influenced how they express themselves and careful on what fashion accessories they choose to wear.

“Fashion comes and goes, style remains”