David Green launches Eyewear with Real leaves – September 2010
David Green has turned a new leaf for the eyewear market.
The David Green brand is all about freshness and craftsmanship. The emphasis in on select materials, clever details, clean proportions and great comfort. The underlying look is style. Fashion comes and goes, style remains.
In David Green’s ongoing quest for EYES FOR THE ENVIRONMENT with “Green product”, he has launched a totally unique product concept whereby leaves are crafted within cotton based acetate material.
The result is a stunning look whereby the design is created by nature – literally. Each piece is individual. This takes the David Green “HAND MADE” signature to a new level. Leaves are available in various colours and forms. The material is made in France from a natural cotton based acetate.
David Green designs are unique, materials are sourced worldwide: acetate predominantly from Europe, nose pads from France, even a unique silicon based temple idea imported from Japan.
A comprehensive advertising campaign boasting the new look of this Green brand will be launched this September. David’s creative team have come up with a never been done before concept where frames visually make up a variety of tree images. This is in keeping with the fresh and innovative thinking of a brand that continuously challenges the conventional “celebrity with eyewear” communication.
The support campaign has several elements:
- Print advertisements in prestigious publications including Discovery, Golf Digest, Getaway, Odyssey and Simply Green
- In Optometrist point of sale material that is innovative and top quality
- An electronic social media campaign including Facebook, Twitter and blogging (see the new hot buttons on his website)
- A cute miniature booklet supplied with every frame that details what this brand is all about
Thegreencompany markets both the David Green and Moonstone brands and has grown distribution in over 20 countries. All product and backup spares are ex-stock, held in Cape Town. Thegreencompany is exhibiting at the upcoming World Congress for Refractive error hosted by ICEE and The World Conference on Optometric Education hosted by WCO (visit www.icee2010.org) in Durban (20 to 24th September). If you are there, be sure to visit this stand if you are seeking something fresh …and green.
Pricing is a pleasant surprise and the quality of both collections is superb.
Visit www.greeneyewear.com for more info and a full on-line catalogue.
thegreencompany – Tel: 086 111 4852